Family Medicine

Family Medicine is a medical specialty committed to providing care to people of all ages, genders, backgrounds and health conditions.  Family physicians are committed to providing care to each individual in the context of their lives, self-identified families and communities.  Studies show family doctors are able to competently care for 90% of their patient's needs, with 10% requiring collaboration with specialist physicians.

In Sickness and in Health

Injury? Illness?  Need to be seen soon? Gotcha covered. 

Longer-term health issues?  Help me understand your goals and perspective.  Our job is to make the 'health care system' work for you.

Tired of innumerable electronic messages and phone calls to get an answer to a simple question?  Me too.

LGBTQ care

  • 22 years of transgender care experience
  • Get care where you and your family are celebrated
  • Fertility options for queer families
  • Sexually transmitted infection testing and treatment
  • Prep--pre-exposure prevention for HIV
  • Private, confidential: you control what others know about your health


  • Substance use evaluation and treatment recommendations
  • Assistance with associated medical conditions
  • Suboxone prescribing for opioid dependence
  • Medication assisted therapy for alcohol abuse and other substances

Insurance Coverage

How this works

  • For doctors and other health care providers in private practice, each physician or practice group applies to different health care insurances (payers) to be credentialed. What credentialing essentially means is that the insurance company agrees to pay a certain amount for the health care provided. The doctor (or designee) basically agrees to treat people well, to follow the laws about medical care, follow certain rules each insurer has specifically, and usually the contract specifies that the health care professional not talk about the contract and what's in it. (That's a single physician's take on this gig without a lot of lawyerly details.)

Insurances that will cover Oriel Medicine

  • Quartz
  • Unity
  • Physicians Plua
  • The Alliance
  • Anthem (Blue Cross Blue Shield)
  • Cigna
  • Multiplan (Aetna)
  • United Healthcare
  • WEA Trust
  • WPS (Wisconsin Physician Service)